When giving to a client marketing proposal for commercial property to lease or sell, various points need to be included in the proposal itself. Here are 2 the most important ones.

Why would someone use your agency? Interesting question and you definitely should have a very good answer which coverts prospects into clients. Do not use answers that everyone offers like you know the market, or you are the best agency in the city, you been there for 20 years, and similar. Possible clients are not going to buy that. Think of the reasons your business is different than other agencies and present that as your advantage. The client should know without any doubts why he is going to pick you and not someone else. Basing your point of difference on low commissions or your paid ads will not work. In fact it will not take long for you to go broke. A real estate agency has to have something different and special. That need to be that unique so you become clear first choice as the real estate agency. Good strategy to achieve this is to look for an advice from someone that has nothing to do with real estate and it is not familiar with usual marketing strategies.

Advertising: Expensive, and sometimes not profitable but necessary in real estate market. The key is to be very selective. Your agency needs to get the message out there in the most efficient way, and least expensive way. Internet is the first on the list. It is becoming far more efficient then newspapers. But what type of internet marketing. Our advice is SEO over Adwords in the long run, and posting banners on popular forums as a short run strategy. As for the real life marketing we recommend giving away free stuff with your info on it. Wristbands, pens and lighters are the most popular and yet very cheap products.

Get these two points clear and you are on the way to the top. It has been tested many times before and it always works.